'Emperial'

A graphic design series created from a set of rules:
There must be 20 different pieces.
There can only be 17 white lines on each piece.
There can only be up to 3 circles on each piece.
There must be one orange circle on each piece.
There can only be one black triangle on each piece.
The background must be the same color on all pieces.
There must be a title that reflects the pieces in their entirety.

The finished series consisted of each piece as a 20*20 cm tile on strong cardboard. The pieces would work as wall decoration both individually or grouped together in any order or number likable.

Competition:
Young Creative Circle Awards 2012
Teamwork with Tobias Løvschall-Wedel

Client:
The Pedigree Adoption Drive

Brief:
When people consider getting a dog, they most likely consider getting a puppy. This is often due to the enormous cuteness factor inherent in dog.
Not helping this fact is that people usually have many prejudices about adopted dogs.
They think adopted dogs are sick, unclean, without race or pedigree and that they come from bad homes. In reality, adopted dogs are often race dogs with a pedigree. 98 % of the dogs are healthy and come from very normal homes. And on top of this – adopting a dog would also mean that the dog is already trained. Basically meaning less piss on the floor and smashed kitchens, compared to a cute puppy.

Assignment:
Draw attention to the many benefits of adopting a dog instead of getting a puppy.

Creative solution 1: 'Inbreeding'
Draw attention to adopting a dog with personality, instead of just choosing by genes and race - where the Danish Count Ingolf is a prime example of inbreeding gone wrong.
Photo of Count Ingolf by Sonny Munk Carlsen

Creative solution 2: 'We <3 Racism'
Use multiple insights to draw attention with a provoking line. First of all, the line draws recognition from the classic 'I<3NY' statement. Secondly it refers to peoples fanatic fascination with race dogs with a pedigree.
Thirdly, it uses these references to make the point that you can actually adopt a race dog - pedigree and all.

Competition:
Aurora Youngsters 2011.
Teamwork with Sune Overby Sørensen.

Client:
Danish Frisbee Sport Union

Brief:
Get young people to join the danish ultimate teams around the country.

Creative solution 1: 'Fairplayers'
Ultimate is based on ideals of fairplay - make this point in a provocative way by showing who's not welcome in the club.

Creative solution 2: 'Statue of Liberty'
Danish ultimate teams are winning gold medals in tournaments around the world - illustrate the point by literally making a mark on some of the famous landmarks of the countries.

Creative solution 3: 'Worldview'
Ultimate players are very dedicated to their sport. Show this by making a reference to a world view as it was before Columbus.

Creative solution 4: 'UFO'
Use a classic UFO picture to get attention to the sport in an unexpected way.