Noahs Ark

Assignment: Make a single print to advertise the new Renault Grand Scenic.

Brief: Draw awareness to the new Renault Grand Scenic with enormous trunk space.

Creative solution:
Illustrate the idea of a large trunk space by using a biblical reference.

To achieve the sense of scale and wonder portrayed in the classic biblical references, I really had to create something that would stand out from a typical automotive ad. By combining more than thirty pictures and more than 150 layers, I created a scene that wouldn't look out of place in the old stories.
Each animal was placed individually to give the walking ensemble a realistic sense of walking forwards. And the background was made from six different pictures to achieve the effect of light breaking free from the looming darkness. The effect was that it all looked like animals traveling towards the light - which would happen to be a Renault car.

Idea: Teamwork with Tobias Løvschall Wedel
Execution: Own execution and editing.