To create a folder showcasing the different aspects of the Fiat 500 car. The folder had to be completely handmade and drawn with marker pens.
I wanted to recreate the way people experience cars for the first time, slowly discovering new things. This was achieved by designing the folder as opening a present. The frontpage only showed the back of the car. As you open the first page it reveals the whole car. And as you flip the last page, the car is revealed to the reader in multiple colors.
This way a simple folder became a tiny experience of a new car in itself.